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I believe your business should support your life — not consume it.

At some point, growth stops feeling like freedom.

More clients.
More responsibility.
More decisions.
Less space to think.
Less margin to rest.

And while everything looks successful from the outside, you know the truth:


the business works because you never stop working.

That’s the moment most of my clients find me.

My work is about building businesses that don’t depend on burnout.

I’m a Strategic COO, former agency owner, educator, and systems-driven operator with over a decade of experience helping service-based business owners build sustainable, scalable companies — without losing themselves in the process. Along with my degrees including doctoral level business research:

I specialize in:

- Operational systems that actually get used

- Leadership structures that reduce founder dependency

- Team clarity that improves execution

- Growth strategies that don’t require chaos

I am certified as:

- A Personal Excellence Profile (PEP) Practitioner

- A Clockwork Certified Partner

- An International Life & Business Success Coach

While many of my clients are agency owners, my work applies across service-based businesses where ambition has outpaced infrastructure.

Simply put:


I help founders move from overextended to operationally supported.

This work is personal — because I’ve lived it.

I didn’t start my career dreaming of operations.

I started as a publicist and agency owner, building brands, landing media, and growing revenue — while quietly carrying too much behind the scenes.

Like many founders, I was:

The decision-maker

The safety net

The problem solver

The bottleneck

Growth came, but peace didn’t.

It wasn’t until I implemented real operational systems — and learned how to lead without being everywhere — that everything changed.

That experience is what shaped the work I do today.

The Freedom Framework™ (S³ Method)

Everything I teach and implement is grounded in one operating philosophy:

Systemize • Scale • Sabbatical

I call this the Freedom Framework™, also known as the S³ Method.

Systemize your operations so the business doesn’t live in your head

Scale with leadership clarity, not reactive hiring

Sabbatical by testing your systems with real time away

This isn’t about stepping back forever.


It’s about building a business that can run without you — so you can lead from vision, not exhaustion.

How I Work

Faith-informed. Strategy-driven.

I don’t offer motivation or surface-level advice.

I partner with founders as a strategic operator, helping them:

Diagnose what’s actually broken

Install systems that stick

Build teams that can think and decide

Create space for sustainable growth

My role is to help you see your business clearly — and then help you rebuild it in a way that supports your life, not competes with it.

My leadership is shaped by biblical principles of stewardship, wisdom, and rest — but always applied with real-world business strategy.

Faith informs how I lead.


Operations are how we execute.

You don’t need hustle culture.
You need structure, clarity, and support.

If this resonates…

You might be in the right place if:

Your business is growing, but your capacity isn’t

You’re doing too much for the business to function

You want scale and sustainability

You value freedom, family, and long-term impact

You don’t need to burn everything down.


You need to build better systems.

do Business differently.

Let’s build a business that works — without you having to carry it all.

My Additional Brands

A Christ-centered lifestyle brand and community for high achieving entrepreneurs, business owners and professionals.

A fast-growing food truck and restaurant franchise brand

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Systemize, scale, Sabbatical - a maleeka hollaway Brand - Terms & Conditions

Maleeka Hollaway PR

235 Peachtree St NE

Suite 400

Atlanta, ga 30303

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